Nike Case Study Questions - 882 Words

Nike Case Study Questions 1. Evaluate Nike by using the competitive forces and value chain models. Nike is one of the strongest sports brands, even though it is faced with competitors in the lines of clothing and shoe manufacturing. Nike constantly releases new products, and that keeps competitors from catching up to them. I can vouch for the quality of Nike, because I have had a pair of their shoes last me for over four years without any significant wear. Granted, the soles are worn to the point that there’s no traction on wet surfaces, especially the floors at ODU. They are facing new market entrant competition with their fitness tracking technology from smartwatch brands like Samsung and Fitbit. They have their own proprietary†¦show more content†¦Explain your answer. Many people like the idea of being able to track their physical activity and measure it against other people. Nike satisfies this demand with many useful fitness apps associated with their products. Nike lets people connect through their Facebook pages, online training programs, etc. Nike+ allows people to have their data saved in one place. In the future, if smartwatches become more affordable, Nike might begin to struggle against competition. The reason being is that their products focus specifically on fitness, and not more general tasks that people would expect from a smartwatch. Second Case Study 1. How did Datacard Group’s previous business processes affect operations and decision making? Essentially, business units would request to have information systems built based on their personal requirements. This approach consequently led to fragmented information systems which could only serve the designated departments. By building the systems around various lines, the company as a whole could not benefit. 2. What people, organization, and technology factors contributed to Datacard Group’s problems with its business processes? Managers were permitted to create separate information systems, which did not satisfy the company needs. Employees had to spend extra time to exchange information between departments. In terms of organization, the information systems did not allow information to transfer betweenShow MoreRelatedReport on the Case Study Nike Essay1485 Words   |  6 PagesReport on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary =========== The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing researchRead MoreNike Markeing1333 Words   |  6 Pagescontexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you will analyse their marketing and devise a marketing mix for one of their products. Your report should answer each of the following questions in turn: Task 1 - Investigate the concept and process of marketing (LO1) 1a) CompareRead MorePsychology of Business - Nike She Runs1414 Words   |  6 PagesPerspective Synopsis Exam Exam Question: â€Å"Today business and organizations have to function within a globalized, diverse, highly competitive and rapidly changing market. This calls for new approaches, strategies, organizations and understandings. 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Essay842 Words   |  4 PagesCase Study Questions: 1 What was the key insight that helped Nike develop a holistic marketing strategy? Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became moreRead MoreNike : Sustainability And Labour Practises1217 Words   |  5 Pageswhich may question the sustainability of an organisations. Sustainability of organisations, nations, humanity is becoming a primary goal of the individuals and groups in all the different sectors anyone can think of. Leaders are very keen to launch new sustainability initiatives on a daily basis in order to make the surroundings more sustainable in nature. So now in this report which is based on the case study of â€Å"Nike: sustainability and labour practises†. This case illustrates that Nike was foundRead More Case Study - Nike: Spreading Out to Stay Together1343 Words   |  6 PagesCase Study: Amazon: Nike: Spreading Out to Stay Together Nike, Inc. is an American  multinational corporation  that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near  Beaverton, Oregon, in the  Portland metropolitan area. It is the world s leading supplier of  athletic shoes  and  apparel  and a major manufacturer of  sports equipment, with revenue in excess of US$24.1  billion in its fiscalRead MoreEssay on Winged Victory: The Nike of Samothrace1376 Words   |  6 PagesWinged Victory: The Nike of Samothrace The Nike of Samothrace (fig. 1) Charles Champoiseau uncovered pieces of masterfully worked Parian marble in April of 1863.1 On Samothraki, the island from which Poseidon is said to have watched the fall of Troy, these segments of stone came together to form four main sections: a torso, a headless bust, a section of drapery, and a wing.2 The sections were shaped to be assembled though the use of cantilevering and metal dowels, allowingRead MoreNike International Business and Trade Unit1207 Words   |  5 PagesCase Study: Nike, Inc. International Business and Trade Unit 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wageRead MoreNike vs Adidas1379 Words   |  6 Pages1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement, if any, of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands